ZURU

Virtual Work-Experience Program

Experience what it’s like to work at one of the fastest-growing and most disruptive companies in the world.

Experience what it’s like to work at one of the fastest-growing and

most disruptive companies in the world.

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Program Duration

4 Weeks

Application Deadline

Open - Nov 22, 2024

Dates

Nov 30, 24 - Jan 19, 25

Time Commitment

10 hrs/wk

Completion Awards

Referral Letter signed by ZURU, Certificate of Completion

SKILLS LEARNED

Discover Your Toolkit

Key topics and competencies students will acquire and develop during their learning journey.

Foundational Marketing Theories and Practices

You will be equipped with a deep understanding of essential marketing theories and their practical applications. This includes studying consumer behavior models, segmentation strategies, and the marketing mix (product, price, place, promotion), providing a solid theoretical base for advanced marketing studies.

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Foundational Marketing Theories and Practices

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Foundational Marketing Theories and Practices

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Digital Marketing Proficiency

You will get to develop proficiency in digital marketing tools and techniques, such as search engine optimization (SEO), search engine marketing (SEM), content marketing, and social media analytics. This aim focuses on teaching students how to leverage digital platforms effectively to target audiences, optimize campaigns, and analyze consumer interactions in a digital context.

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Digital Marketing Proficiency

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Digital Marketing Proficiency

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Strategic Brand Management

This will enhance your ability to develop, manage, and evaluate brand strategies in various market conditions. This includes training on brand positioning, brand equity measurement, and the use of strategic marketing communications to foster brand loyalty and manage public perception, preparing you for roles that require a tactical approach to branding.

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Strategic Brand Management

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PROGRAM OUTLINE

Discover Your Weekly Program Journey

Discover Your Weekly

Program Journey

4-week roadmap to define each stage of a virtual work-experience program.

4-week roadmap to define each stage of a

virtual work-experience program.

Week 1

Orientation Week

Get introduced to the program, your mentors and ZURU. You will learn how ZURU operates and begin preliminary research on the program project.

Week 2

Competence Week

You will obtain all the required skills to complete the project. Through a series of skills lectures you will get a fully immersive learning experience and all the adequate skills.

Week 3

Development Week

You are now equipped with the adequate skill set to complete the program. Applying your knowledge onto the project in the context of Zuru and working as a team is the focus.

Week 4

Pitch Week

In your final week you will submit your project for mentor feedback. In the final night you will pitch your project and findings to ZURU representatives and upon completion, receive a referral letter.

Week 1

Orientation Week

Get introduced to the program, your mentors and ZURU. You will learn how ZURU operates and begin preliminary research on the program project.

Week 2

Competence Week

You will obtain all the required skills to complete the project. Through a series of skills lectures you will get a fully immersive learning experience and all the adequate skills.

Week 3

Development Week

You are now equipped with the adequate skill set to complete the program. Applying your knowledge onto the project in the context of Zuru and working as a team is the focus.

Week 4

Pitch Week

WHAT OUR STUDENTS SAY

Our Students Success Stories

Discover the inspiring stories of our students who have gained invaluable industry experience.

Dane G.
Uber Program Alumni
This program opened my eyes to what life would be like when I enter the workforce - it was an amazing experience.
Jimmy Z.
PwC Program Alumni
It was such an exciting program and I felt that I gained skills I would never have got in school. I do think that by doing this I have a much clearer understanding of what I want to do in the future.
Vanik C.
Uber Program Alumni
It’s a great opportunity to take a step into the career path, specifically business. This can really help you when you are applying for college.
Matteo G.
Dentons Program Alumni
I would do this (internship) whether I was sure of law or not..I genuinely had so much fun, and the case study was just so interesting! Analyzing a hypothetical, real-like case was so interesting. I would recommend it.
Audrey P.
Ferrari Program Alumni
I learned to learn in this process. I had to read and research, and I believe in the university there will be a lot more harder concepts so it definitely helps.
Jessie Z.
PwC Program Alumni
Overall it’s been very good, I learned a lot about consulting. It was really fun to work in a group to find different kinds of solutions and do research.
Evan Z.
Uber Program Alumni
My overall experience was really good. I met some really good teammates and the content delivered by the mentor was really good and eye-opening. It’s definitely going to help me in my future. It was really interesting and really helpful.
Afa
Dentons Program Alumni
It’s a starting guide or a starting point for people (students) who are interested in law. Because I recently chose law to pursue as my career, and this program helped me to understand it on a higher level.
Vincent H.
Ferrari Program Alumni
The seminars were well-ordered in their complexity and depth so everything is well sorted out until the end. It was a really interesting experience because we got to talk to higher executives from the company as high school students.
James L.
PwC Program Alumni
Final pitch was the part I really enjoyed the most. It taught me how to create a proper business proposal. It was a really good process of researching and thinking. It really adds value to my life.
Jason L.
Uber Program Alumni
The content for the cohort was quite interesting and solid.
William K.
PwC Program Alumni
It’s been very productive. All the module sessions were really helpful to learn what consulting is, it helped me in my pre-college program in Columbia and it shows a direct translation from the program to real-life university experience.
Caiden H.
Ferrari Program Alumni
This program gave me an introduction to engineering and gave me a good start to understand how it works. It exercises teamwork to complete a project which is quite similar to what it’d be like for an actual engineering job!
Sourish R.
Dentons Program Alumni
To someone who’s unsure if they want to pursue law, this program can provide them a good guidance of whether they can see themselves being a lawyer.
Tatiana K.
Ferrari Program Alumni
I gained theoretical knowledge and a chance to apply them to real-life situations like building a car. It’s very useful because we don’t experience that in high school.
Anuar B.
PwC Program Alumni
I was always interested in consulting and the PwC program gave me an exceptional opportunity to kickstart my career in the field. Now consulting is a career that I definitely want to go down and I'm excited to continue pursuing it at Columbia!

Dane G.
Uber Program Alumni
This program opened my eyes to what life would be like when I enter the workforce - it was an amazing experience.
Jimmy Z.
PwC Program Alumni
It was such an exciting program and I felt that I gained skills I would never have got in school. I do think that by doing this I have a much clearer understanding of what I want to do in the future.
Vanik C.
Uber Program Alumni
It’s a great opportunity to take a step into the career path, specifically business. This can really help you when you are applying for college.
Matteo G.
Dentons Program Alumni
I would do this (internship) whether I was sure of law or not..I genuinely had so much fun, and the case study was just so interesting! Analyzing a hypothetical, real-like case was so interesting. I would recommend it.
Audrey P.
Ferrari Program Alumni
I learned to learn in this process. I had to read and research, and I believe in the university there will be a lot more harder concepts so it definitely helps.
Jessie Z.
PwC Program Alumni
Overall it’s been very good, I learned a lot about consulting. It was really fun to work in a group to find different kinds of solutions and do research.
Evan Z.
Uber Program Alumni
My overall experience was really good. I met some really good teammates and the content delivered by the mentor was really good and eye-opening. It’s definitely going to help me in my future. It was really interesting and really helpful.
Afa
Dentons Program Alumni
It’s a starting guide or a starting point for people (students) who are interested in law. Because I recently chose law to pursue as my career, and this program helped me to understand it on a higher level.
Vincent H.
Ferrari Program Alumni
The seminars were well-ordered in their complexity and depth so everything is well sorted out until the end. It was a really interesting experience because we got to talk to higher executives from the company as high school students.
James L.
PwC Program Alumni
Final pitch was the part I really enjoyed the most. It taught me how to create a proper business proposal. It was a really good process of researching and thinking. It really adds value to my life.
Jason L.
Uber Program Alumni
The content for the cohort was quite interesting and solid.
William K.
PwC Program Alumni
It’s been very productive. All the module sessions were really helpful to learn what consulting is, it helped me in my pre-college program in Columbia and it shows a direct translation from the program to real-life university experience.
Caiden H.
Ferrari Program Alumni
This program gave me an introduction to engineering and gave me a good start to understand how it works. It exercises teamwork to complete a project which is quite similar to what it’d be like for an actual engineering job!
Sourish R.
Dentons Program Alumni
To someone who’s unsure if they want to pursue law, this program can provide them a good guidance of whether they can see themselves being a lawyer.
Tatiana K.
Ferrari Program Alumni
I gained theoretical knowledge and a chance to apply them to real-life situations like building a car. It’s very useful because we don’t experience that in high school.
Anuar B.
PwC Program Alumni
I was always interested in consulting and the PwC program gave me an exceptional opportunity to kickstart my career in the field. Now consulting is a career that I definitely want to go down and I'm excited to continue pursuing it at Columbia!